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1) Title Tag - The title tag is your most effective on-site SEO tool, therefore make good use of it! Only the precise keyword you used for the web page you are seeking to optimise should be included in the title tag. Each and every web page ought to have its own title tag.
2) ALT Tags - ALT tags were created to explain what an image is about to visitors using text browsers as such browsers don't display images. Your primary keyword(s) should be included in the ALT tags, but don't overdo it or you risk being dropped from the results or, worse yet, permanently banned!
3) Link Popularity - Of all the SEO tools, link popularity is the most potent. If there aren't at least one or two links referring to a website, most search engines won't even evaluate it. When it comes to improving your website's ranking, having links from other websites is crucial. Keep your keywords brief and include them in the links you receive. When you get requests for link exchanges, investigate the site and look for spam before linking with them (Repeat keywords, hidden text, etc.).
4) Keyword Density - This factor is also crucial and ought to be employed when conducting research. The keyword(s) should appear once in the title tag, once in the heading tag, once in bold text, and at a density of between 5% and 20% (but not more!). Use your keyword(s) both low and high on the webpage; they should appear in the first and last sentences, respectively.
5) Page Size - Both users and search engines care about the speed of your website. Why? mainly because robots will be able to spider your website more quickly. Make every effort to maintain your website's page size between 5k and 15k.
6) Rich Theme- Search engines are paying more and more attention to themes. Create as much content (Articles, FAQs, advice, etc.) as you can and keep the word count on web pages between 200 and 500. Create information that is pertinent to your industry, then connect to further pertinent content on your website. Get at least 200 web pages.
7) Web Site Design - If you want to be indexed, this is also crucial! The amount of text should outweigh the amount of HTML. All of the most cutting-edge browsers available today should validate and be able to use the pages. Avoid using Java Script and Flash because search engines despise both of them.
8) Internal linking - This will aid in the search engines indexing all of your web pages. The distance between the home page and your web pages shouldn't be more than three clicks. Link to relevant, high-quality information on your website. This will also aid in developing a stronger theme for your entire website. You should include links to your home page and primary services on each page (s).
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