The first layer of content, which establishes YOU as the expert, should go into the relevant problems as well as manageable solutions that should be considered.
Creating a Connection
When people read your content, they should get the impression that you truly "get it." You won't come across as a total stranger looking to make a sale if you speak with authority and provide trusted information and expert advice.
Genuinely caring about your visitors' problems as you walk them through a solution can be extremely beneficial in building valuable rapport. You want to come across as open, honest, and genuine.
Once they've made that connection, getting them to move on to the next piece of content in your three-tier content marketing strategy should be automatic.
Now comes the various types of products that will eventually make up viable solutions that they may be looking for.
This layer of content lays out the various options and varieties, if you will, of fixes available, as well as the benefits and drawbacks of each.
While your content is still somewhat reserved in that it does not specify which product to use, it does or should answer the demand for adequate avenues for suitable results. The visitor should be confident in the information to the point where they are much closer to a solution.
Connectivity of Content Layers
You can see how the layers of content are forming an intriguing eco system to explore. The preceding paragraph would fall under the second layer of your content marketing strategy. What is its primary device? To eventually connect to the third and final layer of content. Linking one to the other, as stated above in order, is an essential component of this strategy.
Now is the time for the third layer of your content marketing strategy, which ultimately reveals the possible options while not specifying any one in particular.
You'll now need a comparison page. The proper term for this type of page is a "competitor" comparison page. I use a comparison page in a unique way. Comparison pages can be built in such a way that they discredit or find flaws in competitors' products or services. This practise is not only shady, but also unethical.
Page for Comparing Competitors
Our three-tier content marketing strategy will eventually lead the visitor to this page, and the page itself does not have to criticise any competitor's site products or services.
Three or four of your top ClickBank products with affiliate links are required for this comparison page. These items or services should be relevant to solving the visitor's problem that you are promoting. Allow them to select the product they want to try from your comparison list.
It's pretty safe to say that if the prospect has made it this far through your three-tier content, you've most likely earned their trust.
Even if everyone makes it to the comparison page, they may not buy your product. The difference is that these individuals are far more qualified "targeted traffic" than anyone else who enters your content marketing system. You must now use an email marketing programme to keep subscribers up to date on news and upcoming offers while remaining completely relevant to the reason they became subscribers.
Set up the three-tier content marketing strategy correctly and focus solely on driving traffic. Works well with ClickBank or any other sales promotion.
Discover why and how learning ClickBank affiliate marketing can provide you with the keys to Clickbank Online Success.
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