It's important to provide high-quality content, thus authors cannot afford to publish it every day. The cacophony of the millions of different types of content released every day will only make a low-quality, high-volume content marketing plan disappear.
Let's examine Google's policy on frequent publication, the leading search engine. How does Google interpret recently posted pages? Google prioritises new content higher in its search engine visibility rankings. The significance of modifications, the regularity of page updates, and the frequency of website upgrades are further considerations. In other words, the freshness of material is essential and can significantly affect its positioning in search results.
Therefore, clients frequently ask me how frequently I should blog. Take our quiz to find out how much blogging will boost the amount of visitors to your website, or keep the following points in mind while you develop your blogging or content marketing plan.
1. To whom do you market your goods or services?
A thorough understanding of the customer demography you are targeting and their purchasing motivations is essential for successful product or service sales. There is a distinction between selling to end users who are making purchases for their own personal or family usage and businesses that are making purchases to support the production of further items or services that will be sold to their clientele.
2. How many individuals are employed by your business?
Each worker possesses a unique set of specialised abilities. By each employee's area of expertise, distribute the content strategy duties. You can publish more content if your company has a larger crew. Give each employee a blog article to write on their area of expertise. Make it simple for them by advising that all they need to consider is how the action they decide to write about is carried out, document it, and the marketing department will use the information to leverage the expertise, check for grammatical problems, and create an engaging flow. Participating staff members in the development of a content strategy benefits everyone. The employee will feel valued, and the organisation has additional blog content to share.
3. What are your objectives for content marketing?
Would you like to write about your interests? Do you want to drive traffic to your website? Or maybe you want to spread knowledge about a subject. You could want to gather leads related to a particular subject. Once your intention is clear, decide which platforms—a blog, social media, email, affiliates, or video—you'll use to deliver the information. There are countless ways to distribute content. Once your objectives are clear, you may start coming up with ideas for high-quality content. As you create compelling content, you'll draw readers who will become leads. To save time when you sit down to write, you should make a list of topics you wish to discuss next. Check out this article to learn how to add SEO in a blog and to easily compile a list of blog ideas.
4. How many blog entries have you already published?
The subject of how much to blog is impacted by the fact that the amount of articles published has a significant impact on blog traffic. According to estimates, businesses with more than 400 articles or blog posts published obtain three times as many leads as businesses with fewer than 200 blog posts. The takeaway is simple: write a tonne of insightful blog posts before posting less frequently.
5. Do you possess any extra resources?
You and your team have a finite amount of time each week to produce high-quality content. Because readers of blogs primarily seek out valuable content, be careful not to compromise quality for quantity. If you do, your viewers may turn to alternative sources. The same is true for user experience; readers can only spend a certain amount of time per week reading information on blogs. You should evaluate the typical number of visitors you get for each piece of content. Then, adapt your strategy to include either more promotion or more high-quality writing.
6. Where does your website's current traffic originate?
Not every traffic channel is created equal. Let's examine the two main channels for blog material traffic: social networks and search engine exposure. You won't get consistent website traffic by sometimes sharing a blog on social media. However, your investment will be more profitable and you will have more traction if you can land on the main page of a search engine. To determine which strategy works best for your organisation, you must examine the channels that visitors use to access your website.
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